Our Marketing team
Our marketing team, with over thirty years of experience in the production, marketing, and placement of media, has a deep understanding of media. We know the finer points of creativity and placement to obtain the highest impressions for properties in Western North Carolina.
Our expertise in placing media allows us to maximize buys, impacting the effectiveness of each campaign. Our team has managed multi million dollar advertising budgets and coordinated hundreds of campaigns. Further, Vignette Marketing has a tremendous understanding of social media experience. Our social media campaigns have resulted in 21,000 visits and over 7,500 client posts in 30 days.
Vignette Marketing stands out with its unique approach that combines traditional, digital, and print media to convert prospects into homeowners. With a dedicated staff of expert videographers, photographers, graphic artists, and media analysts, any listing we handle will generate an incredible first impression and response.
Distinctive Photography
Creative production and implementation are the keys to standing out in a world where the average consumer is bombarded with approximately 10,000 ads per day. At Vignette Realty, we understand this. That’s why we only work with the best photographers in the area, ensuring that we capture the essence of your home in a way that speaks directly to the buyer or client. Our commitment to high-quality photography instills confidence in our clients because they know quality when they see it.
At Vignette Realty, we don’t just stage homes; we craft stories. Each space is meticulously planned, and every detail is considered to eliminate clutter and enhance allure. Our photo shoots are not just about capturing the
property; they’re about creating a narrative that draws the viewer in.
Our drone footage doesn’t show only an overview of the property; it recreates the feeling of ‘being there’ in the ‘present,’ capturing the essential elements clients seek most and building a compelling story about the property and its potential.
Our office creative toolbox contains high-tech staging and graphic design software to put the final touches on each listing. If your home is empty, we can show the client what the property would look like furnished. If the sun is a little dark, we can lighten the view to make it look as it should. For Vignette Realty, this is no “hobby”; it’s a Hollywood production and story for each home we market.
Creative Website
We have a stunning website. Our creative design is inspiring to all who view it. Our website’s design is not just visually appealing but also highly practical. It’s not about the ‘look and feel’ but about performance. The design indicates that we understand the minor details that drive business success. It’s not just about inspiring and keeping the attention of those who find it but also about making sure it’s discovered by the right people.
Most consumers need to realize the driving force behind a website’s success depends on the code, tags, alt text, descriptions, and other technical elements. These are the building blocks that make a website visible and accessible to search engines, which, in turn, helps potential buyers find your properties.
It looks great; why is it not recognized? Web bots index pages and cannot see images. They rely on alt text, descriptions, and instructions to read and decipher the website’s content. The issue with most agents representing properties in the industry is that they need help understanding this. Many agents don’t know web standards exist. More importantly, most who understand the work involved are opposed to doing the work. Why? Because it is time consuming and difficult.
Our website receives tens of thousands of visitors each month. Everyone who visits is actively looking for property in Western North Carolina. To provide a comparison, Macon County has approximately 30,000 residents. Do you have a calculator?
We offer incredible visuals, compelling stories, and stunning houses as a unique selling point. Our website showcases homes, and this exclusivity could be one of the reasons our company, with just four agents, has outsold over 300 agents combined in our local MLS.
Social Media
Social media is a powerful tool, a science waiting to be explored. It’s a platform where businesses can showcase their products to a global audience, from clothing and shoes to small wares. This isn’t just a shotgun approach to marketing; it’s a strategic opportunity. Even a 1% market share from such a campaign can lead to significant growth.
Social media, especially in smaller communities, is more than just a platform for high-end products. It’s a digital space designed to foster relationships. The primary goal of media campaigns in this context is to bridge connections by sharing engaging, relevant information about the region, its people, and their daily lives.Our campaign design is all about interaction. We create posts that invite people to follow our company’s journey, showcasing homes and properties appealing to everyone. We also share interesting information that people may not know. We’re not just here to sell homes; we want to be part of the community, engaging with people and sharing our story. ur social media strategy is not just about us, but about you, our clients. It’s a relationship-building process where we invite you to know more about who we are, our values, and our story. We want you to be a part of our journey, and we’re excited to share it with you.
Email Marketing
Americans have a voracious appetite for homes. You may have seen memes or short videos of people who spend their relaxation time browsing through homes and drooling over the properties, even if they have zero intent on buying. As part of our email marketing strategy, we ensure we don’t overwhelm you, our valued clients. We present our properties in a way that respects your time, with all the necessary information in a brief format. This approach allows you to decide if a property is worth exploring and makes you an integral part of the process. Your active participation is crucial to the success of our strategy.
Our commitment to delivering the best results for our clients is unwavering. This principle is why we measure everything, from bounce to open rates and other vital metrics. Analyzing these data points ensures we deliver our subscribers the most relevant and engaging content. This, in turn, maximizes the exposure of our client’s properties, ensuring they get the attention they deserve.
